Donate Used Sports Uniforms Near Me latest 2023

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How to Promote Your Shoe Drive Fundraising Event

With fall, there are plenty of nonprofit fundraising events to promote. One of the best I’ve seen recently was with Whitesboro Music Boosters from Marcy, New York. Their coordinator, Robin Wynn, was looking for fundraising ideas and decided to do a shoe fundraiser.

Throughout the year, Whitesboro Music Boosters hold a number of fundraisers to promote music in their school district. The money they raise helps schools cover the costs of casting nights, uniforms and travel. For this particular fundraiser, they were raising money for a new program to provide students with private lessons during vacations when schools are not in session.

Students, parents and the community of Whitesboro collected 5,730 pairs of shoes. No one was asked to donate money. All they had to do was ask people for lightly worn, used and new shoes. Those thousands of shoes went into 230 bags and Whitesboro was paid by Funds2Orgs based on the total weight of the shoes.

I think Robin’s experience is great to share with others – no matter what kind of fundraising you do for your school, nonprofit, church, or group. The thing is, most charities don’t raise hundreds of thousands of dollars in any given fundraiser. In fact, most organizations tend to be small and their fundraisers raise a few thousand here and a few thousand there.

My team and I thought Robin and Whitesboro were so great to work with us that we decided to interview him on Facebook Live. Robin was interviewed by our social media star, Joe, who started by asking her why she decided to do a shoe drive.

She replied, “We’ve done a ton of fundraising and people have been exhausted from fundraising…You can see it when we say, ‘We’re fundraising for.’ You see it in their eyes. . What I really liked was that nobody was asked for money. They were asked for things they had and they don’t know what to do anyway.”

Joe then asked Robin about the success of the Whitesboro Music Booster fundraising event.

  1. The recall group has a strong presence on Facebook. It was therefore natural for them to use Facebook to promote their shoe collection. They asked people to support their efforts, to contribute and they provided updates. With Facebook as their main social media platform, they took advantage of this and Robin said it was one of the key factors in their success.
  2. They went around their community and asked businesses to get involved. Lots of organizations do this, but with fundraising, it’s unique because companies don’t have to put money in. Nobody does. The Whitesboro Music Boosters asked local businesses to place banners and posters in their windows. Most were happy to do something so simple for a good cause and for their community.
  3. Robin and his team involved a local radio station. The DJ was awesome and created an event where people were asked to drive by a particular spot and throw shoes at a tarp target as they passed. In the process, the pilots had the chance to win some cool prizes. It was a cool way to get people who might not have been involved in music boosters to donate their shoes (and raise money).
  4. Local schools got involved. For example, elementary school classes challenged each other to see which classes could collect the most shoes. The winners received a popsicle party. The middle school students were challenged by the principal to collect at least 700 pairs of shoes. In doing so, they were treated to a “Crazy Hat Day”, which the children enjoyed as it was an opportunity to wear hats to school. By the way, the kids picked up 1,200 shoes and got to wear their hats. Additionally, high school students helped collect shoes from the community.
  5. When Joe asked Robin what his fundraising advice was, she replied, “Tell everyone.” Robin describes herself as an introvert, but she’s talked to everyone about raising money for the shoe drive – at the hair salon and even at the bank.

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