You are searching about He Is Trying A New Sport In Spanish, today we will share with you article about He Is Trying A New Sport In Spanish was compiled and edited by our team from many sources on the internet. Hope this article on the topic He Is Trying A New Sport In Spanish is useful to you.
Sponsorship and Sports – The ING Example: Running & Formula One
Sponsorship is one of the ways to build and strengthen a brand. And sport is always a good target. But sport is not the only target. Sponsorship at ING consists of three main programs: sport, art and culture, and community development. sets out ING’s sponsorship policy. (http://www.ing.com/group/showdoc.jsp?menopt=spr&docid=074368_EN&lang=EN)
Running has been ING’s main target for sponsorship of sporting events; because it is a sport of universal interest, practiced and accessible to millions of people around the world… One of the biggest events in our program is the ING New York City Marathon.
Running is one of the healthiest sports there is, healthy in many ways: it’s a sport that can be done indoors, in nature, on the street (New York) and almost anything anyone can participate in it and it requires no fuel.
It is only recently that ING has added a new sport to its sponsorship portfolio and that is Formula 1, by sponsoring the Renault F1. Renault is looking for a new sponsor because the tobacco sponsors (Mild Seven) are banned from the scene (F1 and therefore television). There is also uncertainty about Telefonica; the Spanish telecommunications company which may leave Renault F1 sponsorship after Fernando Alonso (of Spain) moves from Renault to the McLaren team).
ING is a company which is both an (investment) bank and an insurer.
According to ING, …ING has selected Formula 1 as a strong platform from which to build global brand awareness…The opportunities this deal offers include virtually year-round global exposure. Grand Prix races take place in 17 countries, of which ING is active in 15. Formula 1 attracts 850 million television viewers a year.
Unlike running, Formula 1 (sponsorship) is much more risky. Not just for what happened to Ayrton Senna. But Formula 1 is a more controversial sport than running, maybe not as controversial as bullfighting, but there are people against it.
As ING is both a bank and an insurer, I would say that racing would correspond better to the image of the insurer, Formula 1 more to the image of the (investment) bank.
© 2006 Hans Bool
Video about He Is Trying A New Sport In Spanish
You can see more content about He Is Trying A New Sport In Spanish on our youtube channel: Click Here
Question about He Is Trying A New Sport In Spanish
If you have any questions about He Is Trying A New Sport In Spanish, please let us know, all your questions or suggestions will help us improve in the following articles!
The article He Is Trying A New Sport In Spanish was compiled by me and my team from many sources. If you find the article He Is Trying A New Sport In Spanish helpful to you, please support the team Like or Share!
Rate Articles He Is Trying A New Sport In Spanish
Rate: 4-5 stars
Ratings: 8970
Views: 84904954
Search keywords He Is Trying A New Sport In Spanish
He Is Trying A New Sport In Spanish
way He Is Trying A New Sport In Spanish
tutorial He Is Trying A New Sport In Spanish
He Is Trying A New Sport In Spanish free
#Sponsorship #Sports #ING #Running #amp #Formula
Source: https://ezinearticles.com/?Sponsorship-and-Sports—The-ING-Example:-Running-and-Formula-One&id=331165
