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Amazon, King of Disruptors
When it comes to disruptive technology, there is one company that reigns supreme. Amazon ($AMZN). Amazon and its trailblazing founder and CEO, Jeff Bezos, are responsible for disrupting more industries than I can count on my hands, and they continue. In this article, I’ll walk you through what makes Amazon such an efficient machine, and the many disrupted industries.
When was the last time you walked into a Barnes & Noble ($BKS)? Or any other bookstore for that matter? How about the last time you visited Amazon’s website? I’m willing to bet almost everyone reading this has been on the Amazon website for the past few days, and I’m also willing to bet almost no one has entered a physical bookstore in quite a while. The bookstore industry, symbolized by the former giant Barnes & Noble, was the first victim of Amazon’s disruptive trends. Amazon’s roots date back to 1994 when the company founded an online bookstore. By design as an online bookstore, Amazon has been able to offer a much wider selection than any physical bookstore, while still being able to offer the same selection at a lower cost to the consumer. As the free market behaves normally, consumers choose the cheaper option when offered an identical product or service. By 2007, Amazon had overtaken Barnes & Noble in revenue from book sales, the same year they released the first version of the Kindle e-book reader. In 2010, digital book sales exceeded physical book sales through Amazon. Amazon also runs the Audible company and website, one of the biggest players in the audiobook game. In 2011, Borders Group, which a few years earlier was the second largest bookstore chain in the United States, filed for bankruptcy and ceased to exist a few months later. At the time of writing, Barnes & Noble has a market capitalization of approximately $454 million. Amazon has a market capitalization of around $832 billion. According to market capitalization valuation, Amazon is worth almost 2000 times more than Barnes & Noble. Amazon’s entry into the bookstore industry and its replacement of businesses that were previously cemented in place is simply the first of many industries that Amazon’s bull has disrupted.
NO END IN SIGHT
After profits from direct retail sales and fees charged to third-party vendors on Amazon’s website, Amazon derives the largest percentage of its revenue from its Amazon Web Services (AWS) division. AWS has a history dating back to 2006. In the year 2006, Amazon launched successively, Simple Storage Service (S3), a file storage service as its name suggests. Simple Queue Service (SQS), a service intended to automate message queues. And to end the year, they launched Elastic Cloud Computer (EC2), a service that allowed users to pay for server time to run programs and simulations. Today, there are around 100 different services offered under the Amazon Web Services umbrella that can meet almost any digital need. Almost half of all digital cloud computing today is operated by Amazon. Similar to what happened to the bookstore industry, Amazon took over. By 2020, cloud computing is expected to be a $400 billion+ industry. And Amazon is set to dominate this market for the foreseeable future.
CLAIM TO FAME
The retail and grocery industry is a perfect example of an industry definitely changed by Amazon and what it is best known for. However, for starters, Walmart ($WMT) has roughly three times the annual revenue of Amazon, so it’s not like Bezos and Co. have come to dominate the retail industry, but they certainly made a dent. You could say they turned the industry upside down. While they were founded in 1994, for the first four years they were just an online bookstore, but in 1998 the company expanded its catalog and started selling more than just books. Since then, the company’s online sales have grown exponentially year after year, and it has even been blamed for pushing many traditional retailers out of business. Amazon derives about 85% of its revenue from its retail business, so it’s clearly Amazon’s biggest chunk. By pioneering online retail, Amazon has been able to establish itself as one of the biggest players in retail despite being entirely online, thanks in part to convenience and lower prices. lower. More recently, in 2017, Whole Foods, a luxury grocery store, was acquired by Amazon to increase its market share in the retail and grocery scene. Through its online retail arm and physical grocery arm, Amazon is able to capture a significant market share and have agency in the space. Oh and just to put Amazon’s breadth into perspective, more than two-thirds of all households have an Amazon Prime subscription.
BUT WHAT ELSE
Earlier, I talked about Amazon’s largest divisions and what they’re best known for. But here I will talk about the lesser known parts. Amazon operates its Amazon Video service and is available to all Prime customers. This service competes with traditional TV and media and is popular among cord-cutters, rivals other streaming services like Netflix ($NFLX) and Hulu (soon to be owned by Disney, ($DIS)) and offers thousands of movies and TV shows. shows. There’s Amazon Drive, which offers unlimited file storage for just $59.99 per year. Recently, they also acquired streaming website twitch, the largest video game live streaming site that gives Amazon market share in the streaming and esports industries. One of the first affiliates is A9, a highly advanced search engine and marketing company that runs on machine learning. Amazon is also going after self-driving vehicle companies like Tesla ($TSLA) and Google’s Waymo ($GOOG, $GOOGL). Although Tesla is not as advanced as many think, nor as good as an investment. To get back on track, they also have Amazon Music, Amazon Tickets, Amazon Home Services, Amazon Inspire, Internet Movie Database (IMDb), Amazon Go, Fire TV, Goodreads, Zappos, and many more. Go ahead and look for Amazon affiliates or services offered by Amazon that I haven’t mentioned, you can probably find at least a few dozen more. A few days ago, Amazon even announced the acquisition of an online pharmacy to offer an online pharmacy and pharmaceutical delivery service that will disrupt traditional pharmacies.
Currently, Amazon is the second most valuable company in the world by market capitalization. The only company that tops them is tech giant Apple ($APPL). Based on Amazon’s massive growth potential and lack of equivalent competition, I believe their value will continue to skyrocket. They are in a unique position to disrupt nearly every industry imaginable and succeed at the same time. Amazon is a remarkable company that will continue to grow indefinitely, and I would advise anyone to invest in the company, even though some people think it is overvalued.
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