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How To Increase Hits On Your Personal Sports Website
For sportspeople looking to gain an edge over their competitors by having a personal sports website, other opportunities exist to increase their profile and fanbase by attracting more visitors to their website. A personal sports website should be thought of as a store – the more people you can attract, the more likely someone is to buy your product. Whether athletes are looking for sponsorship, scholarship, coaching opportunities or to increase their fan base, it can be beneficial for them to invest time in attracting visitors to their site.
Increasing the number of visits to a personal sports website can be achieved in several ways. One of the most effective tools to help spread the word is a business card. A simple business card with the person’s name, sport (i.e. professional baseball player), website address and email address should be distributed to as many people as possible. possible people. People are more likely to keep a business card and visit the website than to keep that napkin with the website address written on it – it’s pretty obvious which creates a better impression. Professional business cards are not too expensive and can be designed and ordered online.
Promotional products are another great idea for attracting visitors to a personal sports website. Many online business card companies offer inexpensive or sometimes free promotional products such as personalized calendars, pens, mugs, notepads, sticky notes, fridge magnets, greeting cards, and more. . Whether ordered online, created at the local office supply store, or printed at home, calendars give sportspeople the ability to have their name and website address on someone’s desk or wall. one for 12 months!
Athletes who have their own personal sports website realize the important role the Internet plays in today’s world. More and more people are socializing, shopping and researching online, which is a great opportunity for athletes to drive traffic to their site. Social networking sites such as MySpace and Facebook are fun places to connect with new and old friends. Sports social networking sites are becoming increasingly popular and must be searched through search engines. Thanks to social networks, athletes can inform others of their goals and especially invite visitors to their site.
Free publicity for a personal sports website can be achieved through active participation in blogs and forum websites. Athletes should use search engines to find the most popular blogs and forum websites in their chosen sports and register with them if possible. Many blogging websites allow anyone to post a blog, and virtually all forum websites allow people to participate. Athletes need to reflect on their experiences and knowledge of their game to create engaging content for a blog. Typically, there is a place in their article to describe themselves and link to their website. The more people read their blog, the more likely they are that readers will visit their site. Active participation in forums also helps to increase the awareness of a person’s sports website and increase the number of visits.
Many people may have heard the term SEO when reading about increasing website traffic. Search engine optimization is the process of improving the volume and quality of traffic to a website through natural search engine results for certain keywords. This can be a very complex and expensive process; however, an athlete must ensure that his website contains at least the keywords he has chosen and that the textual content of his website can be read by search engine robots. Search engine crawlers search websites for words entered into their search engines and list all websites that contain those words when someone searches for them. Those with personal sports websites should think about what kind of keywords or phrases would attract their target audience to their site. Obvious keywords or phrases include the athlete’s name, sport, major accomplishments (i.e. “2006 World Tennis Champion”), city, country, and certain goals (i.e. i.e. “tennis lessons” for someone looking to gain more clients). With so many other websites available today, it is extremely difficult to drive traffic to a personal sports website from search engines unless people are searching for a specific person’s name. however, basic SEO should still be considered.
Of course, once sportspeople drive traffic to their sites, the next most important thing is to get people to visit again. This is where it is important to regularly update the content of the site. Some text such as Achievements and Goals will generally remain the same; however, the latest news or calendar text should be updated regularly to prevent visitors returning to the site only to see the same old information. Another tip for attracting return visitors is to add words like “come back to my site next week when I update you on my recent experiences playing the XYZ event in a city.” The date of the last update is also an element to take into account.
With a little time and effort, sportspeople can take a step closer to achieving their career goals by having a personal sports website that attracts and retains regular visitors. Athletes need to establish their target audience based on their goals and decide on the most appropriate methods to attract visitors to their site. One particular visitor can make all the difference!
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