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5 Major Updates in Social Media Marketing in 2010 – Part II
It’s just over six months and we’ve evolved so much that 2009 feels like an eternity now. So what are the next 5 major social media marketing updates we need to check out?
You can see it on YouTube – When Google announced Google TV and Google Internet Service at its I/O conference in May, it wasn’t just announcing another launch or another previous acquisition turned Google vertical . He was damn serious about how he wanted to rule every aspect of life in the world via of course the w3. His promise to improve a faster Internet without problems across the world and add it to a television service, suddenly changed the whole idea of the World Wide Web and the way it was perceived as a place to pass the time. during adolescence. YouTube having grown in popularity as much as its own parent search engine, it had a great platform to give YouTube a shot in the arm growth hormone by first converting it to subchannels just like the others social networks had an individual profile page. Once everyone was eager to promote their channel on the video site, it had achieved its “If you haven’t seen it, you can watch it on YouTube” status. It has been for the past two years the most visited site to watch any incident in the world that has been recorded on still image or video. You wanted to learn something the demos were available on YouTube, you want to teach something you can upload there, you want to share something like a funny incident or a weird event or an exciting historical moment like the world cup or the Summer Olympics or the Presidential Inaugural YouTube is your GO TO place. Live streaming of events could be considered sports, major natural disasters like earthquakes and storms, when news breaks we head to the site first and not to our TV, why? Because YouTube has earned a reputation as the place where you can see an uncensored, uncut version of the real thing. If you are an artist, your popularity only depends on your latest video uploads. Today, Google is about to turn YouTube into a tilting TV on your laptop or an online channel with real-time searches on your TV, whichever way you prefer. Can you imagine how television could lose its charm as print has already faded into online media? Want to make it big in social media marketing, this is your goldmine, all you need is to use the shovel.
Twitter + Facebook are entering SEO for real-time searches – The whole world of the web is integrating and of course, like any news medium, search engines also need their fuel . With millions of conversations happening every second around the world about almost everything under the sun, real data comes from real people talking, not what the reporter is talking about or writing about. This year, search giants such as Google, Bing and Yahoo integrated Twitter feeds into their searches, as well as Facebook news feeds. If you are looking for anything, there will not only be sites available on that topic, but also what was tweeted or last updated on someone’s wall about it. If you have your business, branded Twitter/Facebook profile, your updates need to go through the same SEO tunnel so that they are detected in real-time searches. Last year, your tweets were only 140 characters of catchy short messages. Today, they contain 140 characters of keyword-rich data relevant to the hungry search engine. Think before you tweet or update or the brand page wall is your current mantra for social media marketing. This integration has improved organic traffic to online businesses or businesses with online sales. It also impacts other social networks like geolocation records and map downloads, Facebook open graph of “Like” buttons clicked on websites, blogs and online photo album sites like flicker. All of this will eventually be transported into the ocean of research.
Is there an app for this? – If you have a smartphone, you always download another app to make your life easier. Android, iPhone, Blackberry, Symbian have so many apps for so many tasks and multitasking conveniences on your smartphone. Smartphones are now the nerve center of commerce, news, connection, data consumption, transactions and networking. With so many of life’s activities taking place on a palm-sized device, there should be an app to sleep well without snoring, right? I’m sure there’s one on iTunes. You’re really getting smarter by the hour today, you’re not just using Twitter, Facebook and Foursquare on your phone, but paying bills, lining up your schedule with friends or colleagues, video calling, photo sharing , brainstorming for the next best campaign at work, planning events, sharing strategies, accessing bank accounts, authenticating security check with QR codes with other phones, booking your flight and staying at hotel, booking your table in a restaurant, reviewing your last visit to the museum, paying bills, managing your daily routine. Today, a phone is all you need to make connections and network at events. Do you remember that chic leather case with rigid and reliable business cards that you would secure in your pocket at any given event? Well now you don’t need to burden yourself or the environment, all you have to do is bump into the other smartphone and the business cards are exchanged. Online business cards are catching up very quickly, because of course carrying the physical cards takes effort.
Outlook integrates Facebook – OK, who remembers that dreaded day when your boss caught you social networking on Facebook on your desk? You can laugh out loud now because social media marketing has made it imperative for people to be connected in real time on social media sites like Facebook to garner more sales conversions and more customer feedback, while keeping the conversation in motion. Let’s face it, productivity is high when we are intrigued and interested. Outlook has reduced the need to get out of your desktop inbox and log into Facebook. Now, if your Facebook and Outlook ID are the same, you can integrate it into your Outlook itself and the conversation with your colleagues can be done in real time without exchanging emails or picking up a phone. Since everything is online, the conversation also has the avatar of the people in your network and it fetches it from Outlook. The idea sounds exciting to Outlook users, but of course Google had given this a wave a long time ago this year. Google Wave is the latest way to work and manage an office in the cloud. With your team, you can brainstorm ideas, refine them, structure them, discuss pros and cons, develop an action plan, and track the end of the plan to success or failure. Whether you are all in your respective spaces (same office building) or on different continents, wave makes remote teamwork possible without any hindrance. Wave is a brand new suite of cloud technologies from Google that Microsoft recently honed in on and released everywhere. Wave is now open to the public, but I haven’t really heard people shout it out loud and turn this fantastic app to their advantage.
Audience Management Programs Replace CRM – Customer Relationship Management Gets a Makeover and How. Your brand is spread across at least two or more social media sites, not to mention other online marketing sites and, more importantly, search. Today, dashboards give you an at-a-glance graph of how people are connecting with your brand, talking about you, and following you. Audience management helps your brand better gauge what has been said and perceived about your business and your brand. It helps you manage your audience by connecting, engaging and meeting their needs from various social media accounts and profiles with a single dashboard. Involver, Hootsuite, Tweetdeck, are some of the many types and levels of platforms you can try. These are only the last 5 in the evolution of social media marketing, but as the days go by, we are sure to evolve much more than we signed up for.
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