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The History of Franklin and Marshall Clothing
Franklin and Marshal Fashion Clothing were inspired by the prestigious college of that name. It is a private liberal arts college located in Lancaster, Pennsylvania, United States. It is a residential college and is coeducational. There are approximately 2,120 full-time students and 175 faculty members.
The fashion company was founded by two Italians Andrea Pensiero and Giuseppe Albarelli. They found a classic University sweatshirt in a second-hand clothing store in London in 2000. They based their line of fashionable sportswear on this design. At that time, they did not know that there was a college of that name.
Once the college found out about the fashion company using its name and design, it notified the company and entered into a licensing agreement in 2003. The college gets a percentage of all apparel sales in the United States. United. However, they receive nothing from international sales. The clothing company recently decided to offer a scholarship to the university, but has not yet worked out the details.
At present, the company has 6 stores around the world, including Athens, Tokyo, Paris and Milan. The brand has become so popular in Middle Eastern countries that the company plans to build 3 more stores in Kuwait and Dubai. At the end of 2011, the company’s annual sales were estimated to be around $61 million. The brands are selling fast overseas, but customers have rarely heard of Franklin and Marshal College, where the brand originated. This still does not prevent young people from buying the brand and staying in fashion.
As it is a designer brand, the clothes are of high quality. This garment is fashionable in Europe, Japan and the Middle East. Sales are not doing so well in the United States and 92% of the clothes are made in Italy. Maybe that’s why it’s more popular in the UK and Europe. There are also a lot of varsity-branded apparel competing with this brand in the US, which may explain why the product may not have performed so well here. He has a unique style that is attracting attention in Europe.
At present, the college does not know whether the clothing company’s publicity has increased the number of admissions. However, the University and the clothing company Franklin and Marshal help each other to become more popular.
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